Whether you want to blog for fun or hope to make a living from it, getting started can be overwhelming.
Perhaps you’re not even sure where to begin. Or maybe you’ve had a blog for a while, but want to propel it to the next level.
I had little idea what I was doing when I started blogging over 2 years ago (longer if you count LiveJournal; remember when that was big?). I’ve learned a lot from running this blog and even more since I transitioned to blogging for income last fall.
In this guide, I’ve compiled a list of some of the most helpful resources to make your blogging adventures less daunting and more effective.
Which blogging platform should you use? WordPress, Blogger, Blogspot? Should you self-host your blog? What should you name it? There are quite a few decision to make before you even put fingers to keys.
If you hope to attract readers, you’ll need to pay at least some attention to your blog’s looks. You’re inviting others to your personal spot on the web; you want it to look good. Visitors are more likely to stick around if a blog is easy to read and navigate.
Ultimately, the most successful bloggers will recommend you write from the heart. Some bloggers fall into a niche like cooking, crafting, mommy, dad or travel, to name a few. Blog about what you know. You are what makes your blog different from the next.
The last time I experienced unemployment was over 10 years ago. I was in my mid-20s, living in the heart of Hollywood, California. I don’t just mean living in Los Angeles, I actually lived in the Hollywood neighborhood. My roommate and I could see the Hollywood sign from her condo balcony. I came home one Friday evening to a message from my temp agency informing me that I’d been let go from my several months long temp assignment. Again? I thought. While this hadn’t been a permanent job, it still marked the third time I unexpectedly and abruptly found myself without employment in a 3 years.
Is this what it means to be in the working world? Absolutely no job stability? I had a feeling I knew what motivated the sudden booting: I think my temporary employers were concerned I’d caught wind of their shady financial reporting practices and might report them to the SEC. I did know. One of their long-term permanent employees gleefully spilled the tea. She despised them, but did a great job of pretending otherwise. I think she wanted me to do the snitching for her. Shady.
One of my new L.A. BF’s was also among the ranks of the unemployed. We shared a lot in common including our age and an aversion to the concept of working in an office and signing our lives away to the rat race. At that time, I hadn’t identified a new career path after parting ways with my attempt at an acting career, so I floundered a bit until I basically fell into my most recent career in tech. I took on a few temporary jobs here and there, but during that economic climate, even short-term temp jobs were drying up. So, my BF and I had a lot of free time on our hands, along with the excitement and Energizer-energy that accompanies early twenty-something youth. Unfortunately, we did not have a lot of cash.
We’d wake up late mornings and IM each other while we looked for jobs online and concurrently planned out our next bit of shenanigans. We went out most nights as there is always something to do in L.A.: always a party, an event or an opening. I also learned the Long Island Iced Tea, with its melange of liquors, is the best drink for your buck if you want to get drunk for the least amount of money. We found $1 bargain shopping bins at trendy thrift stores, figured out the best ways to score free food, drinks, and swag – free movie tickets are easy to come by in the “Entertainment Capital.”
We were aces at finding clubs giving away free drinks if you were willing to arrive unfashionably early; art gallery openings were a great way to appear cultured and score free wine and cheese. I’d also inherited the role of organizer & events planner for a woman’s social group that I’d joined when I first moved to L.A. two years earlier. I had plenty to keep me busy. I look back on the time fondly even though I was broke and being broke in Hollywood where money = power, influence and prestige, is not easy. It may not have been the most productive way to spend 10 months of unemployment, but I enjoyed it and don’t regret a bit of it.
Now that I am older and, I hope, wiser, my priorities are different. My situation is different. I am different. I also realize, having been laid off now four times, that with the ending of each job, something bigger and better always arose. Each layoff propelled me to something greater and more beneficial for me.
This time around, I recognized the opportunity in front of me. The layoff signaled to me, an opportunity to move on to something greater. Maya Angelou said, of an employer firing her and learning to be grateful: “So you fired me. Good on you and very good on me, ’cause what I’m going to get, darling, you would LONG for.” Yes!
I felt a duty to myself to make the best of the situation. After taking care of the basics one does after losing their job, like filing for unemployment, taking care of health insurance (thanks Obama!) and dealing with finances, I set to planning. Here are five things I did that helped me stay productive and kept me sane during unemployment.
1. TOLD MY FRIENDS, FAMILY AND NETWORK
I know some shy away from announcing their layoff to people they know. Maybe they feel embarrassed, ashamed or down. Whatever the reason, layoffs are a part of life. We no longer live in a society where employers keep people on for decades and happily wave you off at age 60 with a cushy pension. There is no loyalty in most workplaces – on either end of the relationship – and at any given time any of us can lose or leave our jobs.
I didn’t do anything wrong to warrant being released. I worked hard and have the performance evaluation to show it, so I let people know. As a result, I felt freer; I don’t like hiding things. Friends and family have been emotionally supportive in the aftermath. Additionally, friends and former co-workers from jobs past have referred me when jobs in my role crossed their paths. In many industries, getting the next job is about who you know. Tech is definitely no exception. I am grateful not just for their referrals, but their respect. Most people don’t refer someone for a job if they don’t respect their skills and work ethic.
Being open about the layoff has led to a few uncomfortable moments; but nothing I can’t handle. When you talk to someone who asks, “How’s the job search going?” before they even eek out a hello, that’s a little awkward. You wonder if you’re not looking hard enough and then you realize it’s only been three weeks and did this person forget what it’s like to look for a job? When a person you rarely hear from messages you from out of the blue, “How are you?” and you know what they really mean is, “Have you found a job yet?” because they’re just being nosy, you wish you’d excluded them from your Facebook post.
A recruiter who contacted me, shortly after I updated my LinkedIn profile to reflect the parting of ways between me and the old job, told me his company had their eye on the ex-employees of my former employer, “Fancy Startup”. Who knew? Tech companies compete for good talent here, he said. That knowledge made me feel that much more optimistic about the potential return on my job search investment.
2. MADE A “FREE TIME” WISHLIST
It’s not often that a 9 to 5-er gets the opportunity to have the entire daytime free. Not just a holiday Monday or Friday off when most everyone else is off too and banks are closed and so is the post office, so it may as well be a weekend. An actual free weekday when TV shows air that you’re never home to see live. When stay-at-home moms and dad entertain their kids who are on summer break. Free time during business hours when you can make the phone calls you need to make!
I recall during one particularly trying work day, walking down Market Street (a main thoroughfare in San Francisco) and wistfully envying a group of teenagers seated in a circle on a patch of grass laughing and talking. The sun shone brightly and I thought how nice it would be to lay in the grass in the sun in the middle of the day. I think the kids may have been doing drugs together, but still, the sentiment remains.
I set about making a list of everything I could conceive of doing that I could either only do during the day or that’s better done (e.g., less crowded) during the day. Whether I could get to it all, and how much of it was actually feasible mattered little. The list gave me a jumping off point, ideas for keeping busy, small achievements to aspire to, and activities I could look forward to doing.
The first thing I checked off my”free time” wishlist? Laying out in the grass in the middle of the day.
Eventually, I expanded the list to include lower priority items on my to-do list that I now I had plenty of time for. BLO (Before Layoff) so much of my life was either spent at work or recovering from the exhaustion of work. I never had enough time. PLO, I spent one luxurious afternoon cleaning up my junk email box. I unsubscribed from several newsletters (including “Fancy Startup’s”; it took them 3-months to remove me from the list, #fail), organized items into folders, and cleaned up my social media accounts. I know that doesn’t sound thrilling, but it was glorious to have the time.
3. CREATED GOALS AND ESTABLISHED A ROUTINE
As much as I detest the idea of having routines and schedules, I recognize that it’s helpful to give a sense of stability in my life, thus increasing my comfort level. I recall from my earlier unemployment experience how lost I felt some days without the schedule I’d grown accustomed as an office worker bee. I also quickly concluded that pressuring myself to look for jobs constantly would eventually drive me batty. I had to establish some boundaries. Modifying the typical US work week, I decided Mondays through Thursdays are for “work” and Fridays through Sunday are for play (with exceptions considered if I ask myself nicely and negotiate well). I created a loose routine that includes not sleeping in past a certain time (I hate feeling like I’ve wasted half the day), time for job searching & networking, therapy, fitness and a few other items.
It’s important to me to feel a sense of accomplishment or achievement. I imagine that even when I’m retired, I’ll want to feel like I’m having the best retirement I can. So, I do what do and I made goals for myself to keep motivated and active. Or as I titled it, “How to Not Become a Lazy Bum:”
Do something productive at least each weekday – e.g., exercise, read, apply for jobs, etc.
Look for things to consider as accomplishments – Sometimes we don’t give ourselves credit for the important things we do each day.
Leave the house at least four out of five weekdays – Perhaps this seems odd, but I’ve seen how easy it is to become a recluse over time
Keep a clean apartment – My nightmares include dying alone in a filthy apartment that the fire department has to bulldoze through to extract my feline–ravaged body. I also find it harder to think if there is chaos around me.
Keep a journal of the things I’m doing – I cannot tell you how much tracking my daily accomplishments has helped me from feeling like a useless layabout. I accomplishment quite a bit on an average day.
4. MAINTAINED HEALTHY HABITS
I’ve worked out in the mornings for at least the last 6 years. At first, it was to ward against the end of day workout killers of “I’m too tired,” or the “I’d rather go to happy hour,” and other distractions. Now, while I certainly enjoy that benefit, I also like that starting my day with something that’s good for me, mentally and physically.
I didn’t want unemployment to lead to my blowing up Sumo-size. So, I make it a point to continue to work out several times a week and not turn practice trash compactor-like eating. It’s so easy to graze on food when you’re at home. I work out at home and I also find ways to get active outside, to which San Francisco’s weather is usually conducive.
I try to walk as much as I can. When I worked, even though I took the bus, I still got in an extra mile a day just walking to and from bus stops. I didn’t want to lose that advantage, so I use the Moves app to make sure I’m walking enough.
I got into the habit of drinking water regularly in my twenties because of it’s health benefits. At work it was easy enough to keep up the practice with a large water bottle I’d keep on my desk. Now that I’m home, I make it a point to get in my regular intake of water each day. This is one of the ways I know I’ve grown up. I care about my daily water intake.
5. TOOK TIME TO REFLECT
Initially, I was antsy to return to work. After working continuously for over 10 years, it barely occurred to me to think of anything else. A few weeks of disinterestedly applying for jobs, bored senseless by the role descriptions, I realized that by jumping into yet another job, i might be wasting this opportunity to make a change. How many times have I complained that I don’t feel like the office life is for me? That I don’t like slaving away to make some faceless person wealthier. That I find it ridiculous how executives catastrophize situations and trickle down their stress to employees as though the cure for cancer is slipping through their fingers on a daily basis. My 25-year old self knew she didn’t much like working in an office, whether it’s in the confines of the corporate or a fast-paced fancy start-up. While I’ve managed to fake it well, it’s not who I am. The more time that goes by, the harder it is to survive in a world where I don’t fit in. I felt off-center after the mindwreckof my last job.
A friend told me I needed to take time for myself. “I live by myself and the only other creatures I take care of are two cats. Who else am I spending time on?” Upon reflection, I understood what she meant. The very nature of my career involved giving to and taking care of others’ needs. I spent the majority of my days solving other people’s problems. By the end of many workdays and work weeks, I was too spent for much else.
I needed to take this time to get back to WHO I AM. I’d lost myself.
I have savings (having learned from the first time around!) and I figured now is as good a time as any to invest in giving myself a break to step back, reassess and really consider my next steps.
I explored my natural interests and delved in to the activities I found interesting in hopes of leading myself toward my new path.
I made the rounds with my family and friends whom before I didn’t have as much time for. I reunited with several friends, including a few whom I hadn’t seen in over a decade. I knew these friends surfaced in my life at this time for a reason. I figured I had something to learn from them or maybe even something to share. I welcomed these opportunities not just as a chance to catch up with old friends and nurture those friendships, but to see what unfolds as a result. What doors will open for me? What new angles will I notice?
I also enlisted the help of my friends in my search for direction. My career counselor suggested asking friends and former co-workers for their thoughts on what career fit they envision for me, for their thoughts on my strengths. Not only do I think it touched them that I asked for their input, their feedback helped to gel a few ideas that had sloshed around in my head for a while.
Being laid off can rock your world, but it doesn’t have to be a negative experience. I’ve learned a lot about myself as a result of my layoff. I’ve been ready for a change. I’ve undergone a transformation and it hasn’t been the easiest. I got really depressed at one point, but I made it through. I feel like I’ve returned to center. I recognize myself again. For the first time in over a decade, if not longer, I have a true sense of direction, one about which I feel confident. I know what I want to do next. Now it’s just a matter of making it work and having faith that things will work out. I am excited to see how my life continues to unfold.
Have you gone through a layoff or experienced prolonged unemployment? How did you keep busy? How did you maintain your sanity and sense of self?
I'm Keisha ("Kee-shuh", not to be confused with Ke$ha). I am a (later) thirty-something, non-mommy, non-wife, who lives in San Francisco, California New York and has lots of opinions on lots of things.